Southwest General Hospital Public Relations Plan

During my sophomore year at CSUDH my group and I created a public relations plan for Southwest General Hospital for my Culture, Gender, and Strategic Communications course. The purpose of this project was to target the Black and Latinx Community and Covid-19 vaccine. This is due to the mistrust from these communities in regard to the Covid-19 vaccine. We developed educational tools that provide up to date information regarding the virus as well as details on the vaccinations. We created radio ads, print ads, and a tv commercial. This was an amazing experience to create a wonderful public relations plan before we expected our campaign.